Look to Hit Singles with Old- and New-Crop Marketing
Marketing clichés are as tiresome as a drawn-out harvest season. But in almost all clichés is a nugget of wisdom that turned into an analogy that was eventually repeated enough times to make it “tiresome.” If the saying represents a concept – and a timely concept – it deserves our respect and consideration. With that in mind, let’s string a few base hits together and build a marketing plan for 2018-19 corn, soybeans and wheat. Yes – this is about 2018-crop...